Designing Health Messages: Approaches from Communication...

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Designing Health Messages: Approaches...

Designing Health Messages: Approaches from Communication Theory and Public Health Practice

Name: Designing Health Messages: Approaches from Communication Theory and Public Health Practice
ISBN: 9780803953970

Edward W. Maibach (editor), Roxanne L. Parrott (editor)

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How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behaviour and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behaviour change. This book will be an essential aid to designing messages for use in health communication campaigns.

Categorie:

Medicine

Anno:

1995

Edizione:

Casa editrice:

SAGE Publications

Lingua:

english

Pagine:

320

ISBN 10: