Campaign '72: The Managers Speak

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Campaign '72: The Managers Speak

Campaign '72: The Managers Speak

Name: Campaign '72: The Managers Speak
ISBN: 9780674366787

Ernest R. May, Janet Fraser

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In January 1973, for the first time in American history, principal participants in a major election met to discuss the science and the art of campaign strategy: the planning, calculation, contrivance, miscalculation, and mischance that determine what the electorate sees. The transcript of the conference--oral history at its best--has been carefully edited and makes absorbing reading. Included are brief sketches of the participants, a chronology of major events of the campaign, tables of campaign statistics, and a full index.

Anno:

2013

Casa editrice:

Harvard University Press

Lingua:

english

Pagine:

332

ISBN 10:

0674366786

ISBN 13:

9780674366787